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Remarkable And What Lies Beyond
When you look at a photograph, read a novel or eat at a good restaurant what do you expect? A good capture of a single moment in time, a nice story and a decent meal. Right? What if these expectations...
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The New Marketing Mindset
Invention and Innovation could sometimes be polar opposites. Seems counter intuitive, right? But when you read this brilliant piece on Segway, it would seem almost commonsensical. Segway, the article...
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Ideas And Their Six Degrees Of Separation
Quick Read: Ideas, like people, could be said to have their own “6 Degrees of Separation” i.e., any idea in the world can potentially be related to another idea in the world with a maximum of 6...
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Convergent Evolution
Quick Read: ‘Convergent Evolution’ while being a concept from the life sciences could actually be seen playing out with a greater degree of recurrence in creativity and arts. What you see here on the...
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Repeat After Me
Quick Read: Some deep seated cultural values that we project on to our children are in need of a massive over haul. Nike and Dove have brilliantly brought this to life in their recent campaigns....
View ArticleOf Similarities and Split Screen
Quick Read: There are ads that try and communicate a message of ‘contrast’ and there are those that communicate ‘similarity’. While the former type of ads ride on a diverse set of story telling...
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The Liminal Space
Quick Read: Motion blur in animation, the current pandemic times and quadratic voting systems have one thing in common – they magnify and normalise that moment in time/space/perspective that’s neither...
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